9th
Quiet Heroics celebrated at the 10th Annual Inspirational Brunch
Posted by kwutah.com under Family Reunion
Click here to see more pictures from the brunch!
9th
Agent Breakout: Going Green
Posted by kwutah.com under Family Reunion
The greatest innovators in Keller Williams Realty are the agents, which is why the agent breakout sessions are, in my opinion, the most critical component to Family Reunion. No matter how clever you think you are, no matter how fresh your approach, someone is doing it better, faster, smarter.
Case in point, I just came out of a great panel discussion on effectively branding the “green” value proposition. If you’re like me, you may be wondering if the current state of the market has killed the “green” marketing trend. The answer is “no,” and if anything I came away with ideas for how marketing “green” may be an advantage in distressed markets.
With Jonas Koffler leading the panel, top “green” agents from Boulder, Arizona, and Philadelphia talked about their methods for marketing in this specialty.
My biggest takeaway? Some of the best targets for “green” lead generation are the last place you would look. Bank-owned (REO) properties are a ripe target for agents with expertise in “green” retrofits. In a market where many agents are competing to list on behalf of lenders, nothing sets you apart like bringing something extra to the table.
There are numerous eco-conscious paints that lenders can fit into their re-paint budgets, for example. Lenders are increasingly conscious they are competing with other bank-owned properties, and they need to differentiate.
Buyers who over bought (sound familiar) are discovering that maintenance costs are something they should have budgeted for. Even if they can continue to afford their mortgage payments, they are looking for tips on inexpensive energy-saving tips. The panel had numerous low-cost suggestions they work into their marketing campaigns.
Since the name of the game is always lead generation, anything you can bring to the consumer is a competitive advantage.
We all know about the cost, and potential wastefulness, of printed pieces in your drip campaign. So what can you do to go “green” without abandoning your 8X8?
Make each touch a personal touch. It works better anyway. Make phone calls to your database. Save money, save the environment, brand yourself as the “high-touch, ‘green’ realtor.”
The ideas came fast and furious, and none of them were throw-aways.
I spoke with Michelle Ayala, of Wappingers Falls, NY after the session, who mentioned she came out of this panel with 10 ideas she’s going to go home and implement tomorrow.
I think that’s the key to the Agent Breakout Sessions – fresh perspectives, and immediately implementable ideas.
